1. Nowadays, with the fierce competition in the floor coating industry, the market of floor coating in China has tended to be standardized, and the technology and production capacity have been greatly developed. Its functions have been gradually improved from the traditional aspects of anticorrosion, cleaning, wear resistance, beauty, beauty and environmental protection. Performance.
2. Floor coating industry: product price competition is inferior to "value competition". Satisfying customer value can be divided into two categories. Pursue cost-effectiveness, more time-saving, more efficient, pleasant process, more secure and reliable advantages. According to experts, the decline in value refers to lower price competition, continued price decline, no minimum price, as long as the decline, until the enterprise is unprofitable, resulting in more enterprises jerry-building, quality decline, product vicious development.
3. With the development of market economy, competition is becoming increasingly fierce. In the normal epoxy resin wear-resistant floor coating industry, in the harsh market environment in 2012, how should epoxy resin wear-resistant floor enterprises face the market competition? Its essence is to return to the value of customers, raw material prices are rising from time to time, enterprises will be more and more difficult to support, only by reducing expenditure, therefore. Downward value should not be exploited, so how can we get a firm foothold in the market?